DSP’s girl group Rainbow is coming back this August! Anyone excited? They first came out when there was that surge of girl groups debuting. They had some exposure, but i do not think they were that well received. Dsp was not thinking straight when they released this girl group. I bet you that they were thinking that since Kara has some fame, lets link it to a new girl group. Why not since SM released f(x)? Yeah not such a smart move dsp. SNSD and f(x) may be girl groups from the same company, but they have a different image, style, and a different target market. Kara and Rainbow; however, have that same cute image/style of music that appeal to the SAME group of people. Basically, it boils down to, they are competing against each other.
I think they are finally thinking straight! While Rainbow is singing their hearts out in Korea, Kara will be in Japan promoting their song Mister. Dsp has a chance to increase their fan base overseas, maintain Kara’s fans through Rainbow, and hopefully increase their fan base as well. Clever~
